Digital Marketing Manager

FLYNN CENTER FOR THE PERFORMING ARTS, LTD.

Full-time/exempt


The Flynn is committed to creating an inclusive workplace that promotes and values diversity. We strive to be diverse in age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective. Our goal is to build and maintain an organization where everyone can do their best work. We believe that people of color, people from working class backgrounds, women, and LGBTQ people must be centered in the work we do, we strongly encourage applications from people with these identities or who are members of other marginalized communities.

ABOUT THE FLYNN

The Flynn Center for the Performing Arts is Northern New England’s premiere performing arts center. The Flynn offers a wide range of cultural and educational experiences and nurtures the creative development of performing artists. Our facilities include a 1,411-seat proscenium auditorium (Flynn Main Stage), a 180-seat black box cabaret space (Flynn Space), two education studios, a gallery with rotating exhibits of regional artists, and adjoining lobbies.

The Flynn hosts over 200 performances and over 50 camps and classes annually. Regularly scheduled performances include the Flynn season, which features world-class music, Broadway, theater, dance, and family performances on our Main Stage, with additional touring shows added throughout the year and weekday matinees presented through our Student Matinee Series, in addition to the Burlington Discover Jazz Festival. The Flynn also provides a performance venue for the Vermont Symphony Orchestra, the Vermont Youth Orchestra, Lyric Theatre, and other local arts organizations.


To apply, send a cover letter and resume to HResources@flynnvt.org


Basic Function

Our Digital Marketing Manager will develop and execute digital marketing programs that effectively drive new customer acquisition throughout multiple digital channels. The role is responsible for digital channel account production and overseeing campaigns through all phases of launch and roll out, including creative development, trafficking, reporting and analysis and optimization.


Characteristic Duties & Responsibilities

  • Experience with developing and executing a variety of digital marketing channels (eg: email, social media, digital channels, website and SEM).
  • Manage the digital marketing efforts, taking on accountability for strategic recommendations around campaigns and optimization
  • Propose, develop, and evaluate innovative and digital marketing strategies
  • Plan, direct, and coordinate email marketing efforts.
  • Run the social media marketing strategy.
  • Manage the website to optimize for search, ticket sales, and memberships
  • Manage the daily execution of customer acquisition campaigns and initiatives.
  • Identify and implement opportunities to enhance digital program performance, develop new growth opportunities and optimize profitability.
  • Manage relationships with strategic partners (eg: Facebook, Google, Microsoft, Amazon and others) overseeing the execution of digital marketing campaigns.
  • Leverage deep experience with digital media management, display prospecting and re-targeting, paid search, email, referral marketing, as well as web analytics tools and A/B testing.
  • Master Keyword Research, On-Page Ranking Factors and Link Building experience.
  • Execute other marketing campaigns and programs as needed.
  • Report on KPIs and digital marketing analytics.


Supervision Exercised

Oversees the work of the marketing assistant.


Supervision Received

Reports to director of marketing & sales.


Qualifications

  • A bachelor's degree is desired and at least 4 years of experience in a related digital marketing role.
  • A strong understanding of Email Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Display Marketing and/or Referral Marketing and be familiar with a variety of these fields' concepts, practices, and procedures.
  • Experience conducting analysis using web analytics, a/b testing, and campaign management tools / platforms like Google Analytics, Tessitura and/or others.
  • At least 2 years of experience driving customer acquisition and creative strategy
  • A wide degree of creativity and latitude.
  • Previous experience in membership or ticket marketing is a plus.


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This general outline illustrates the type of work that characterizes the Job Classification.  It is not an all-encompassing statement of the specific duties, responsibilities and qualifications of individual positions assigned to the classification.

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